I created a distinctive and cohesive identity for KFUPM's various sports events to attract participants and foster recognition and excitement, ensuring a sense of continuity and anticipation for future events.

This identity focuses on movement and vitality. The simple logo system ensures that various sports events maintain a consistent overall appearance while allowing for some distinctions based on the specific target audience or hosting college. Colleges can incorporate their colors into the logomark.

Sporting events typically occur along the campus academic belt, a main street that encircles the primary campus. Displaying pole banners along this street before the events attracts the internal audience to participate.

On the day of the event, these banners also serve as distance markers, indicating how many kilometers participants have left, which encourages them to reach the finish line.

The brand can be adapted for various applications, evoking a sense of vibrancy and enthusiasm. It can also serve a practical purpose for organizing staff by using different shirt colors or wristbands to distinguish participants. For instance, at an alumni event, some participants may have health issues that prevent them from running. By using color-coded apparel, organizers can easily identify these individuals and quickly assist them in case of emergencies.

I created various social media posts and templates to generate excitement among the participants. The template for "I'm joining the race" includes the event details, serving as secondary marketing material to promote the event.