Hsh Cake is a small, local business focusing on creating warm family memories by making Middle Eastern homemade cakes and desserts with natural, local ingredients and tastes.

The logo features Nastaliq calligraphy, which reflects a blend of tradition and elegance. I created a secondary lockup that is suitable for versatile use and smaller applications. The colors were inspired by the natural ingredients used in the recipes, and the packaging design was kept minimalist to ensure that the cakes and desserts remained the focal point. Additionally, I designed a simple pattern that can be used on ribbons or personalized cards.